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What inspires you?

Over the course of the last few months, I’ve gotten questions like “What inspired you to do this?” or “Where do you get your muse to keep going?” or “How did you decide to do this?” These are all very open-ended questions that can probably be answered best by a few relatively simple answers:

  1. A need to please and help those around us.
  2. A need to share our knowledge.
  3. A need for change.

I have always been a people-pleaser my whole life – my family worked in the food service industry and, if you’ve ever worked in food service, you know that this industry is extremely demanding on the body, mind, and soul and if you don’t have your heart in it, it just doesn’t work the way it’s supposed to. My mom always instilled in me the importance of work and to find personal fulfillment and joy in the things we do for others. One of my professors in college once said that “no matter what business you’re in, you’ll always be in the business of people” and I think that rings loud and clear throughout life, not just business. These two pillars in my upbringing and higher education created a longing to help and connect with those around me, in most things I do and with this venture, it’s almost become our duty. At the end of the day, customer service formulas, marketing, and search engine optimization falls away and what really becomes the catalyst for true connection and personal success is spending time with people, not only hearing, but listening to them, and planting seeds to form roots within one another.

Research goes into each and every one of our products, that goes without saying, but I’m going to say it again: Research goes into each and every one of our products. We both spend a lot of time reading, researching, calculating, analyzing, reaching out, and slowing down to think about the bigger picture. One of the trends we’ve noticed with our products, is that things with new or unconventional ingredients don’t do as well as things with Lavender or Rose or Coconut Oil. These ingredients are recognizable, conventional, most people know what they are or where they come from and there’s no question because their benefits, whether people know them or not, have already been marketed so heavily that people don’e think twice about purchasing products containing these ingredients. We strive to share our research and knowledge, as simple as possible, with our audience on unconventional ingredients – we do the research, so you don’t have to. It’s something that’s always been very important to us and we hope to, in the very near future, create more blog posts to focus on certain ingredients or products more in-depth, with citations, notes, possibly short recipes with on-hand ingredients, etc.

Change is inevitable. But the type of change Rachel and I have been longing and working for is something that starts with a just a drop that the ripples extend outward from. Misleading packaging, labeling, statements, and testimonials spurred this venture in action in the very beginning. We hope, one day, that the desire for change and transparency and truth for our families and ourselves will outweigh the desire to conform to what the people are told they “need” or “want.”

Find what inspires YOU. Chase it. Take it. Run with it. Do what feeds your soul.

-Athena Rose

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